Investors for Tech Startups
Investors who fund software, SaaS, AI, internet and IT companies, and how to pitch them.
Technology is the sector that private investors fund most often. Software and internet companies can grow quickly with little physical investment, which makes them a natural fit for angels and venture capital.
That also means tech investors see a lot of pitches. The founders who stand out are specific about the problem, show real usage, and know their numbers.
- Investor types
- Private Venture Capital Firm (2,429), Private Equity Investment Firm (1,126), Angel Investor Group (69)
- Top locations
- California (643), New York (321), Massachusetts (169), Texas (101), Illinois (93)
- Stages funded
- Early Stage (2,496), Startup (2,247), Seed (2,099), Expansion (1,957)
What tech investors look for
- A painful, specific problem and a clear buyer
- Usage that grows: active users, retention, paying customers
- For software as a service (SaaS): monthly recurring revenue, churn, and the cost to win a customer versus what that customer pays over time
- A team that can build and sell, not just one or the other
- Some defensibility: data, integrations, network effects or deep technology
Before you pitch
Have a live demo or short video, your key metrics on one page, and a clear plan for the money in milestones. If you use AI, explain what is genuinely yours: your data, your workflow or your model, rather than only a wrapper around someone else's.
Frequently asked questions
How do I find investors for a software startup?
Target angels and seed funds that list software, SaaS or internet technology as a focus, and lead with your usage and revenue numbers. The PitchStreet directory shows each investor's stated industries.
What metrics do SaaS investors care about?
Monthly or annual recurring revenue and its growth, churn and net revenue retention, gross margin, and how long it takes to earn back what you spend to win a customer.
Can a pre-revenue tech startup raise money?
Yes, often from angels and pre-seed funds, if you can show a strong team, a working product and signs that users want it.
Is PitchStreet free for tech founders?
Creating a profile and posting your pitch is free. Sending and reading messages needs a Paid Member plan.
Related guides
This guide is general information, not investment, legal or tax advice. Directory figures update automatically. PitchStreet is a network that connects people who need capital with people who have it; it is not a lender, broker or investment adviser.